About us
About Us Luna & Claire
We are two sisters. And for most of our lives, we have fought over the same thing.
Growing up in Switzerland, we were surrounded by beauty. The mountains, the precision, the quiet elegance that this country carries in everything it does. Our mother dressed beautifully. Our grandmother dressed beautifully. Fashion was never foreign to us — it was part of how our family showed up to the world.
But we were built differently, the two of us. Luna the older one, 44 now, still convinced she is 29 has always had curves that no European size chart has ever known what to do with. Claire 41, the more patient one, the one who reads the instructions before she does anything is tall, narrow-shouldered, and has spent two decades watching midi dresses become mini dresses the moment she puts them on.
Between the two of us, we have covered every sizing problem a woman can have.
And between the two of us, we have spent more money than we will ever admit returning dresses that arrived looking nothing like they did on the screen.
The brand started on a Tuesday evening in Luna's kitchen.
Claire had a wedding to attend in three weeks. She had ordered four dresses. All four had been returned. She was sitting at the kitchen table with a glass of wine and the expression of a woman who has completely run out of patience — which, if you know Claire, takes quite a lot.
"Why," she said, not really asking anyone, "does every dress assume I am someone I am not?"
Luna looked at her sister across the table and felt something click.
Not a business idea. Not a plan. Just a recognition.
Every woman they knew had said some version of that sentence. In changing rooms. In WhatsApp groups at 11pm. In the resigned way women have of saying "it looked better online" while hanging something beautiful back on a rail.
The dress was never the problem. The fit was. And nobody was solving it — not really. Not for real European women with real bodies and real occasions that actually mattered to them.
So they decided to.
Luna handled the creative. Claire handled the details. It has always been this way — Luna moves fast and Claire makes sure nothing falls apart behind her. Between the two of them, they have exactly the right amount of chaos and exactly the right amount of precision.
They spent months finding dresses that genuinely worked. Not on models. On themselves. On their friends. On women of different heights, different proportions, different ages. If it didn't pass the kitchen-table test — would I actually wear this to something that mattered? it didn't make the collection.
They wrote the size guides themselves. They photographed real women. They answered every customer email personally and they still do.
Luna & Claire is named for exactly who we are.
Two sisters. One brand. One belief that we have carried since that Tuesday evening in a Swiss kitchen:
The dress should fit you. Not the other way around.
We are not a big fashion house. We are two women in our forties who got tired of the same problem and decided to fix it — for ourselves and for every woman who has ever stood in front of a mirror at 7pm wondering if the dress was wrong or if she was.
She was never wrong.
The dress just wasn't made for her yet.
Ours are.
— Luna & Claire, sisters, Switzerland 🇨🇭